There’s been much discussion through time about the best way best to revitalise the elderly part of this Pialba business district. Personally, I think there’s one basic problem that requires addressing. We have to get a suburb named Hervey Bay City that incorporates the CBD region. At the moment the CBD lies inside the suburb of Pialba & Gamble CBD at cbd balm, so confusing many outsiders about which the CBD is. It’s also difficult for companies to brand themselves state, intrastate or global level when they compose there speech as Pialba, meaning nothing away from the area. The region has spent countless dollars branding town for a destination, however there’s not any true region of the town named Hervey Bay, we just formally have the Bay of Hervey Bay.
From the new era of technology it’s very important to find a clear brand out from the market area, since customers are currently doing the majority of their research through web with search engines like Google. Someone sitting in Sydney trying to do business in Hervey Bay is not likely to hunt for a suburb like Pialba; they stipulate that the name of Hervey Bay, as they’d sort in Maryborough or Brisbane.
The problem goes far beyond ordinary branding, it has represented in land magazines& websites which show property values for all of the various suburbs in round the region, but there isn’t any suburb of Hervey Bay. Many Weather maps do not recognise our place, look at lots of the national and state papers; they skip Hervey Bay within their own maps, although many cities with much smaller populations are revealed. A number of the day news weather channels do exactly the same. Proceed to a lot of search engines for traveling, like google maps, RACQ, and also the positioning of town differs and you don’t have a very clear or consistent place of in which the CBD is. It does not exist outside council’s town planning strategy.
As somebody who works inside the CBD and does lots of commercial small business state broad & interstate, it is a source of constant confusion and rather tough to find accurate data to reflect CBD earnings, inhabitants, values etc.. It’s also difficult to describe to anybody interstate that there’s not any CBD suburb and portion of Pialba or even Uraween covers the CBD.
I feel it will be a wonderful branding exercise for Hervey Bay to have a very clear identity because of the City Heart. A